Filip Xu

The Practice of Filip Xu, Art Director, Designer and Photographer

Coca Cola Dont Taste Nothing 

COVID-19 Open Brief 2021 – Get more people to vaccinate themselves. 

People buy, and consume without thinking twice about how it could affect them.

By not thinking about how our behaviours could affect one, take things for granted, like our sense of smell and taste.

By designing and creating a tasteless Coca Cola Can communicate what you’re taking for granted in your every day life and send a strong message of why its important to get vaccinated.

Young Glory October Brief 2021.

Art Director
Filip Xu

Jakob Sävenlid

© Filip Xu 2023