Filip Xu


The Practice of Filip Xu, Art Director, Designer and Photographer


Coca Cola Dont Taste Nothing 


Brief:
COVID-19 Open Brief 2021 – Get more people to vaccinate themselves. 

Background:
People buy, and consume without thinking twice about how it could affect them.

Insight:
By not thinking about how our behaviours could affect one, take things for granted, like our sense of smell and taste.

Solution:
By designing and creating a tasteless Coca Cola Can communicate what you’re taking for granted in your every day life and send a strong message of why its important to get vaccinated.



Young Glory October Brief 2021.

Art Director
Filip Xu

Designer
Jakob Sävenlid




© Filip Xu 2023