Coca Cola Dont Taste Nothing
Brief:
COVID-19 Open Brief 2021 – Get more people to vaccinate themselves.
Background:
People buy, and consume without thinking twice about how it could affect them.
Insight:
By not thinking about how our behaviours could affect one, take things for granted, like our sense of smell and taste.
Solution:
By designing and creating a tasteless Coca Cola Can communicate what you’re taking for granted in your every day life and send a strong message of why its important to get vaccinated.
Art Director
Filip Xu
Designer
Jakob Sävenlid