Growing up in a restaurant as a child to immigrant parents, I was always the one on the phone to pay the bills, ring up the doctor, and
fight the telemarketer.
I was the bridge between my household and an unfamiliar society.
I developed the patience of an observer, and the empathy of a designer to move and mitigate between the needs and wants of both sides.
I learned to understand the language of expression from drastically different points of views.
I developed my own rhythm of understanding and interpreting the common emotions that we share, and the vastly different ways that they
are expressed.
As an Art Director I balance my voice in the forms of interactive design, innovation, conceptual ideas, writing, visual imagery, and spatial experience to craft stories of endearing similarities and benevolent differences.
Email: fx@filipxu.com
WeChat: Filiphong
Phone: +46 (0) 707798828 / +86 18657857710
Experience:
Wieden + Kennedy: Freelance Designer/ Creative
SEB Bank: Art Director
Accenture Song: Art Director Intern
APE_CC: Art Director Intern
River, The Agency: Creative Intern
Cannes Future Lions 2023: Shortlist
Applied Arts Mag. Awards 2023: Winner
Golden Award Montreux 2023: Finalist
One Show Young Ones 2022: Gold Pencil
Education:
Berghs School of Communication: Art Direction/Copywriting
What got me started:
P&G ‘Thank You, Mom.’
Socials:
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