Filip Xu
The Practice of Filip Xu, an
Art Director based in Stockholm, Sweden
Currently at Wieden+Kennedy Shanghai
Hedvig spare us the details
Brief:
Create a Student Home Insurance Campaign.
Background:
Insurance companies are skeptical of their clients matter, especially the youthful students. Which leads to fewer cases being handled with care or trust.
Insight:
Whenever students get asked about the incident they tend to explain in deep details to prove themselves.
Solution:
Spare Us The Details, Hedvig insurance got you, whatever happens.
Awards:
Applied Arts Magazine: Winner
Golden Award Montreux 2023: Finalist
Alva Saveby
Filip Xu
Copywriter
Jakob Hjultström
Marilinn Klevhamre