Filip Xu

The Practice of Filip Xu, an Creative based in Stockholm, Sweden


Growing up in a restaurant as a child to immigrant parents and a younger brother with disabilities, I was always trying to do what i could, plan doctor visits, and fight the telemarketer. I was the bridge between my household and an unfamiliar society from a young age. I developed the patience of an observer, and the empathy of a designer to move and mitigate between the needs and wants of both sides. 

I learned to understand the language of expression from drastically different points of views. As I developed my own rhythm of understanding and interpreting the common
emotions that we share, and the vastly different ways that they are expressed.

As an Art Director I balance my voice in the forms of interactive design, innovation, conceptual ideas, writing, visual imagery, and spatial experience to craft stories of endearing similarities and benevolent differences.
Inquries  
    Email: fx (at) filipxu.com
    WeChat: Filiphong      
     
Currently
   Building and consulting for brands in EU and Asia

Previous Experience 
   Wieden+Kennedy / SEB Bank / Accenture Song / APE_CC / River, The Agency 

Client Experience
   Ford, Hennessy, Lincoln, SEB, Nike, OKQ8, Klarna, SJ, Electrolux and many more.  



( Resume and References Available on Request )
Awards
    Cannes Future Lions 2023: Shortlist
    Applied Arts Mag. Awards 2023: Winner
    Golden Award Montreux 2023: Finalist
    One Show Young Ones 2022: Gold Pencil

Education
    Berghs School of Communication: Art Direction/Copywriting
    Berghs School of Communication: Digital Creative  
   
What got me started 
    P&G ‘Thank You, Mom.’
 
Socials
   Instagram
   Linkedin