Filip Xu

The Practice of Filip Xu, an Art Director based in Stockholm, Sweden

Growing up in a restaurant as a child to immigrant parents with a younger brother with disabilities, I was always the one on the phone to pay the bills, 
ring up the doctor, and fight the telemarketer. I was the bridge between my household and an unfamiliar society. 
I developed the patience of an observer, and the empathy of a designer to move and mitigate between the needs and wants of both sides. 
I learned to understand the language of expression from drastically different points of views.
I developed my own rhythm of understanding and interpreting the common emotions that we share, and the vastly different ways that they are expressed.
As an Art Director I balance my voice in the forms of interactive design, innovation, conceptual ideas, writing, visual imagery, and spatial experience to craft stories of endearing similarities and benevolent differences.

    WeChat: Filiphong      
 Wieden + Kennedy Shanghai

Previous Experience:
   SEB Bank / Accenture Song / APE_CC / River, The Agency 

Client Experience:
Ford, Hennessy, Lincoln, SEB, Nike, OKQ8, Klarna, SJ, Electrolux and many more.  

( Resume and References Available on Request )

    Cannes Future Lions 2023: Shortlist

    Applied Arts Mag. Awards 2023: Winner

    Golden Award Montreux 2023: Finalist

    One Show Young Ones 2022: Gold Pencil

    Berghs School of Communication: Art Direction/Copywriting
    Berghs School of Communication: Digital Creative  
What got me started: 
   P&G ‘Thank You, Mom.’

© Filip Xu 2024