Filip Xu

The Practice of Filip Xu, an Art Director based in Stockholm, Sweden


Growing up in a restaurant as a child to immigrant parents and a younger brother with disabilities, I was always trying to do what i could, plan doctor visits, and fight the telemarketer. I was the bridge between my household and an unfamiliar society from a young age. I developed the patience of an observer, and the empathy of a designer to move and mitigate between the needs and wants of both sides. 

I learned to understand the language of expression from drastically different points of views. As I developed my own rhythm of understanding and interpreting the common
emotions that we share, and the vastly different ways that they are expressed.

As an Art Director I balance my voice in the forms of interactive design, innovation, conceptual ideas, writing, visual imagery, and spatial experience to craft stories of endearing similarities and benevolent differences.
Talk to me
    Email: fx@filipxu.com
    WeChat: Filiphong      
    
Recently
     Wieden + Kennedy Shanghai

Previous Experience 
   SEB Bank / Accenture Song / APE_CC / River, The Agency 

Client Experience
   Ford, Hennessy, Lincoln, SEB, Nike, OKQ8, Klarna, SJ, Electrolux and many more.  



( Resume and References Available on Request )
Awards
    Cannes Future Lions 2023: Shortlist
    Applied Arts Mag. Awards 2023: Winner
    Golden Award Montreux 2023: Finalist
    One Show Young Ones 2022: Gold Pencil

Education
    Berghs School of Communication: Art Direction/Copywriting
    Berghs School of Communication: Digital Creative  
   
What got me started 
    P&G ‘Thank You, Mom.’
 
Socials
   Instagram
   Linkedin