Growing up in a restaurant as a child to immigrant parents and a younger brother with disabilities, I was always trying to do what i could,
plan doctor visits, and fight the telemarketer. I was the bridge between my household and an unfamiliar society from a young age.
I developed the patience of an observer, and the empathy of a designer to move and mitigate between the needs and wants of both sides.
I learned to understand the language of expression from drastically different points of views.
I developed my own rhythm of understanding and interpreting the common emotions that we share, and the vastly different ways that they
are expressed.
As an Art Director I balance my voice in the forms of interactive design, innovation, conceptual ideas, writing, visual imagery, and spatial experience to craft stories of endearing similarities and benevolent differences.
Email: fx@filipxu.com
WeChat: Filiphong
Recently:
Wieden + Kennedy Shanghai
Previous Experience:
SEB Bank / Accenture Song / APE_CC / River, The Agency
Client Experience:
Ford, Hennessy, Lincoln, SEB, Nike, OKQ8, Klarna, SJ, Electrolux and many more.
( Resume and References Available on Request )
Cannes Future Lions 2023: Shortlist
Applied Arts Mag. Awards 2023: Winner
Golden Award Montreux 2023: Finalist
One Show Young Ones 2022: Gold Pencil
Education:
Berghs School of Communication: Art Direction/Copywriting
Berghs School of Communication: Digital Creative
What got me started:
P&G ‘Thank You, Mom.’
Socials: