Bronco Dirt Fight
Ford’s new brand platform, which was all about getting people to have fun with cars rather than just seeing them as functional A to B work wagons.This was the launch spot for Bronco that showcases the different type of fun they could have with a Bronco, using them to have a dirt fight in the wild.
*Since the first week of the Ford Bronco Campaign Launch in China have we been able to successfully sell more than 15 000 Bronco cars, with 10% of them being the Everglade model, the most expensive model out of the four Broncos.
– Progression and more work can be viewed in meetings
My Role
Visual Design & Art Direction, was in the process from the idea to execution.
CCO:Vivian Yang
ECD: Matt Meszaros
CD: Aier Xu / Jason Scott / Andy Parsons / Yunna Qiu
Brand Management: Linlin Shan / Bell Ge
Account Executive: Yifan Pan / Ada
Creatives: Chong Chin Yau / Eighteen Zhang / Link