Filip Xu


The Practice of Filip Xu, an Art Director based in Stockholm, Sweden


Currently at Wieden+Kennedy Shanghai  

The Thrill Seekers

There’s a constant tension between one’s “caged” reality and “uncaged” desires hidden 
within you. 

We want to bring RACING CULTURE to China. By making the 7th Gen Mustang a CALLING for every Racer at heart to embrace their most primal desire to drive. The spirit of pure driving joy. 









My Role:
Art Direction & Design, was in the process from the beginning to end.  

Updating credits* 



© Filip Xu 2024