The Thrill Seekers
There’s a constant tension between one’s “caged” reality and “uncaged” desires hidden within you.
We want to bring RACING CULTURE to China. By making the 7th Gen Mustang a CALLING for every Racer at heart to embrace their most primal desire to drive. The spirit of pure driving joy.
My Role:
Visual Design & Art Direction, was in the process from the beginning to end.