The Thrill Seekers
As part of our new brand platform to get people understand and have fun with cars, we used Ford Mustangs to design a jacket, but also Bring RACING CULTURE to China. By making the 7th Gen Mustang a CALLING for every Racer at heart to embrace their most primal desire to drive. The spirit of pure driving joy.
My Role
Visual Design & Art Direction, was in the process from the idea to execution.
CCO: Vivian Yang
ECD: Matt Meszaros
CD: Aier Xu / Jason Scott / Yunna Qiu
Brand Management: Linlin Shan / Bell Ge
Account Executive: Bo / Ada
Creatives: Huicheng Wu / Eighteen Zhang / Link