Filip Xu


The Practice of Filip Xu, Art Director, Designer and Photographer


Hedvig spare us the details 


Brief: 
Create a Student Home Insurance Campaign.

Background:
Insurance companies are skeptical of their clients matter, especially the youthful students. Which leads to fewer cases being handled with care or trust.

Insight:
Whenever students get asked about the incident they tend to explain in deep details to prove themselves.

Solution:
Spare Us The Details, Hedvig insurance got you, whatever happens.

Awards:
Applied Arts Magazine: Winner
Golden Award Montreux 2023: Finalist






Art Director
Alva Saveby
Filip Xu

Copywriter
Jakob Hjultström
Marilinn Klevhamre




© Filip Xu 2023