Filip Xu


The Practice of Filip Xu, an Art Director based in Stockholm, Sweden

Make Luxury More Beautiful


    The FHEV Family reimages what American Luxury truly is all about from Lincoln’s decades of experiences. By merging power with efficiency to deliver a new kind of luxury .  This line is born from an obsession with engineering feats that redefine the driving experience. 








My Role
Visual Design &  Art Direction, was in the process from the idea to execution.  

   CCO: Vivian Yang
   ECD: Matt Meszaros
   CD: Aier Xu / Jason Scott
   Brand Management: Linlin Shan / Bell Ge
   Account Executive: Bo
   Creatives: Chong Chin Yau / Eighteen Zhang / Link