Make Luxury More Beautiful
The FHEV Family reimages what American Luxury truly is all about from Lincoln’s decades of experiences. By merging power with efficiency to deliver a new kind of luxury . This line is born from an obsession with engineering feats that redefine the driving experience.
My Role
Visual Design & Art Direction, was in the process from the idea to execution.
CCO: Vivian Yang
ECD: Matt Meszaros
CD: Aier Xu / Jason Scott
Brand Management: Linlin Shan / Bell Ge
Account Executive: Bo
Creatives: Chong Chin Yau / Eighteen Zhang / Link