Filip Xu


The Practice of Filip Xu, Art Director, Designer and Photographer


Point In between(cultures)


Brief: 
Create a unique Hard Seltzer drink on the Scandinavian market.

Insight:  
Whatever we drinking with our meal is usually – beer,  yet there’s plenty of unique flavors from Asia we are unfamiliar with that compliments the meal better.

Concept:
Point in between cultures.
In a more multicultural world more than ever are we more connected yet so unfamiliar by each other. By combining familiarity in Scandinavian design together with taste we are unfamiliar with from the east create something that feels and becomes familiar. Especially with the food we're eating from the east.
A point between east and west. A middle point for cultures to come together into one.














© Filip Xu 2023