Filip Xu


The Practice of Filip Xu, an Art Director based in Stockholm, Sweden

SEB Säkra Dina Vuxenpoäng 


    The journey to becoming an adult is more about what you do than your exact age. It could be buying your first shares, starting a pension savings plan, opening an investment savings account (ISK), or preparing for your first home. As you grow and make more mature decisions, you also give your money a chance to grow. That’s why we have gathered guides and videos to help you secure your "adult points" and grow financially.

Created together with the Award-winning production Agency New–Land.








My Role
Visual Design &  Art Direction, was in the process from the idea to execution.  


SEB Brand Creatives

   CD: Mathias Appelblad
   Design Director: Johan Fredriksson
   Project Manager: Claudia Lundemo

   Copywriter: Julia Eriksson


New–Land
   Executive Producer: Erik Amberntsson
   Director: Felix Scheynius
   DoP: Hugo Otto Vallin