Filip Xu


The Practice of Filip Xu, Art Director, Designer and Photographer


Spotify Dream Mode 


Brief:
Showcase that Spotify is adding an Audiobooks feature to their innovative platform.

Background:
Spotify strives to put the listening experience above all. In world fileld with notifications popping up we are easily distracted. Especially, when we try to fall asleep. For this, you need technical solutions to rid any unwanted distractions.


Insight:
According to the journal of clinical sleep medicine 96% of young adults use a smart device in their last hour awake, and 70 % of them use audio as a sleep aid.

Solution:
We created an innovative setting around an improved sleep timer capable of detecting when the user is asleep and pause accordingly. Audiobooks that pause when you start sleep

Awards:
One Show Young Ones 2022: Gold Pencil




Dream team:

Art Director
Christopher Runström
Filip Xu

Copywriter
Adam Lundgren
Elias Karlsson



© Filip Xu 2023