Filip Xu

The Practice of Filip Xu, an Art Director based in Stockholm, Sweden

The Leica (M) Font 

Created during my free time and for type stipends.  
German Design and bauhaus-esque grids have been a new school philosophy we’ve admired. German craft has always been of quality and one can see it in the Leica Cameras that’s been manufactured since the 1930’s. Handcrafted and assembled in Germany, the precision and design are flawless. 

To pay homage to the craft, created a font that showcases the precision in its form. 
The Leica Rangefinders cameras have created generations of still images we can enjoy today. 
By making it a display font, have the font stand out and be applied easily to be seen. Show its craftsmanship while pivoting into the future the Leica history has created.  
By using its already established camera body forms, showcase a clean and subtle change in its thickness of type and buildup of a font

© Filip Xu 2024