Filip Xu


The Practice of Filip Xu, an Art Director based in Stockholm, Sweden


Currently at Wieden+Kennedy Shanghai  

Spotify Dream Mode 


Brief:
Showcase that Spotify is adding an Audiobooks feature to their innovative platform.

Background:
Spotify strives to put the listening experience above all. In world fileld with notifications popping up we are easily distracted. Especially, when we try to fall asleep. For this, you need technical solutions to rid any unwanted distractions.


Insight:
According to the journal of clinical sleep medicine 96% of young adults use a smart device in their last hour awake, and 70 % of them use audio as a sleep aid.

Solution:
We created an innovative setting around an improved sleep timer capable of detecting when the user is asleep and pause accordingly. Audiobooks that pause when you start sleep

Awards:
One Show Young Ones 2022: Gold Pencil


Point In between(cultures)


Brief:
Create a unique Hard Seltzer drink on the Scandinavian market.

Insight:  
Whatever we drinking with our meal is usually – beer,  yet there’s plenty of unique flavors from Asia we are unfamiliar with that compliments the meal better.

Concept:
Point in between cultures.
In a more multicultural world more than ever are we more connected yet so unfamiliar by each other. By combining familiarity in Scandinavian design together with taste we are unfamiliar with from the east create something that feels and becomes familiar. Especially with the food we're eating from the east.
A point between east and west. A middle point for cultures to come together into one.



Hedvig spare us the details  


Brief:
Create a Student Home Insurance Campaign.

Background:
Insurance companies are skeptical of their clients matter, especially the youthful students. Which leads to fewer cases being handled with care or trust.

Insight:
Whenever students get asked about the incident they tend to explain in deep details to prove themselves.

Solution:
Spare Us The Details, Hedvig insurance got you, whatever happens.

Awards:
Applied Arts Magazine: Winner
Golden Award Montreux 2023: Finalist



Volvo SafeSync


Brief:
Take safety beyond the car with the use innovation.

Awards:
Cannes Future Lions 2023: Shortlist





© Filip Xu 2024